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  • Robert MacCulloch

Are people still reading the news in papers like the NZ Herald in the age of the internet?

The answer to whether people are still reading the news in outlets ranging from the New York Times to the NZ Herald in the age of the Web is a resounding ... YES ! The following two minute brilliant presentation explaining the reason why by Bharat Anand (who teaches a course on the media at Harvard Business School) is well-worth watching. See:


https://www.youtube.com/watch?v=mdfXxDyTQiA


He argues that the financial decline of many of the old big names in the newspaper industry comes from a loss of advertising revenues from the classifieds, not from an especially dramatic decline in terms of those reading the news in these outlets.

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