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A thousand books and papers in economics and business strategy are about the topic of product differentiation - ensuring that what you sell is different from others in order to build your own customer base you can make money from. On that note, David Farrar at Kiwiblog did a survey to work out how right or left-leaning are our major media outlets. Over 2,500 people ranked the outlets on a -100 to +100 scale that went from "strongly left" to "strongly right-leaning" (0 is "neutral"). The weighted average for each media outlet is:

  1. Radio New Zealand -80 (most left)

  2. The Spinoff -78

  3. Stuff -72

  4. One News -62

  5. NZ Herald – 59

  6. Newshub -51

  7. Scoop -46

  8. Newsroom -46

  9. NewstalkZB +16 (most right)

In other words, our community of leftist journalists has managed to try out-competing each other for the attention of those members of the public who are left-wing. Amazingly, Newshub, Stuff, One News, Radio NZ and the NZ Herald all have scores veering toward "strongly left wing" - that is, from -51 to -80. They are all competing for the same market, together with a whole bunch of smaller leftist outfits like The Spinoff, Scoop and Newsroom. Given we have a National-ACT-NZ First coalition, only a minority of Kiwis even voted "left" at the last election. So we have five major news outlets - and three less significant smaller ones - all competing like mad for that minority.

If the journalists working at Stuff, Newshub & Herald think they're smart by writing & doing shows with ever-more leftist slants & insults to Luxon, Peters & Seymour, and thought they were clever trying to fix the last election by smearing the new coalition, well they just went & bankrupted their own companies by doing so. I mean, how dumb can you get? Don't go blaming social media and Google for not paying for your low quality "content". Go take a look at the man or woman in the mirror. By the way, have you worked out that Mike Hosking must be loving you for it? He practically has the whole right-wing market to himself.


Any news outlet that does the following sort of reporting on its "Nation" show can only expect that it will be shut-down one day - no wonder Warner Bros. pulled the plug:

"Economist Shamubeel Eaqub has slammed David Seymour's comments on Budget 2022, calling them "economically illiterate" and lies about the economy". 

"A leading economist says the National Party's revenue estimates on its newly proposed foreign buyers tax are "bullshit". Sense Partners economist Shamubeel Eaqub appeared on Newshub Nation on Saturday morning, claiming the party's numbers don't add up".

Calling ACT's Leader, who graduated with a Bachelor of Engineering (in Electrical & Electronics) and Bachelor of Arts (in Philosophy) & worked in the engineering sector & the Frontier Centre for Public Policy for 5 years an economically illiterate liar? Describing National's foreign buyers tax (that I thought was sound) as "bullshit"? No mainstream media outlet would ever have given me a platform to use those words to describe Ardern, Hipkins, or Robertson, but were happy to give it to the other side. When those folks were in power I wrote an article about RBNZ's money printing program, querying its "competence" - the Herald deleted the line from its published version. Seems that questioning the Ardern government's competence was no-go, but calling National and ACT bullshit liars was fine.

Turns out the politicians who were insulted on Newshub's platform are the ones who won the election. Reports now suggest that Newshub's bosses may be asking those very same "bullshit liars" for a bailout - arguing they need it to ensure our democracy works. My view is that Newshub's staff were unhappy with the election result, having tried to swing things Labour's way. Now they're claiming to be the upholders of democracy, asking for taxpayer help so they can try bringing down the new coalition? What's the word for it? Ironic?


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Robert MacCulloch

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